Do you own a website, or intend to build
one? You might have a strong reason in doing so. Once your website is
live, it is most important to know how well it works, and failing to do
is simply waste of sweat, time and money.
Web Analytics help
you to asses the performance of your website. It is a series of
techniques used to assess online the behavior of visitors in order to
understand and optimize Web usage. It helps in revealing the mindset of
the marketplace and at the same time gives you a front row look into
hearts and minds of your customers and prospects.
Web analytics are grouped into two categories: on-site web analytics and off-site web analytics.
On-site web analytics help in assessing a visitor’s tour (drivers
and conversions) upon entry into your site. For instance, which landing
web pages attract and encourage visitors to book an order or go for a
buy. On-site web analytics help in evaluating the performance and
accomplishments of your site from a commercial perspective. This
information is compared with the vital performance indicators for
performance, and used to improve a web site or marketing campaign’s audience response.
The analysis and measurement of a website irrespective of whether
you own it or not is off-site web analytics. It includes the assessment
of potential audience, conversations, and other happenings over the
internet.
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